How to do Comprehensive Competitive Research for SEO Competitor research for SEO is crucial as it helps you uncover opportunities, benchmark your performance, and refine your strategy. Competitive research is a key component of any comprehensive marketing plan. By...
Complete Marketing Strategies, Website Creation, SEO and Content Management Services for Small Businesses
Bringing Big Corporate Strategy to Your Small Business
Over my career I’ve worked with all sizes of company, with all kinds of marketing teams. My decade of experience ranges from managing content for small publications to running strategy for big-time agencies out of Toronto, and even email strategy for Canada’s largest online car dealership. But bigger doesn’t always mean better, especially when you’re trying to run focused campaigns and and consistent branding. That’s where Custom Content comes from. My goal is to take the marketing strategies and lessons I’ve learned from working in some of Canada’s biggest corporations and scale them down for the small businesses and startups that truly drive our economy.
SEO and Content Management Services
Spruce up your existing content with the latest SEO strategies and tactics to get found by more customers.
Marketing Plans and Content Strategies
Step-by-step marketing plans and content calendars designed to give your team an easy-to-follow roadmap to success.
Website Starter Packages
Get your business online and ready to impress your customers with a brand new website, designed to entice your customers.
Consulting Services
Keep a professional in your pocket to provide insight and guidance when you need it.
Services
Small Business Website Packages
Focus on your business while we get you online.
- Get your business online quickly and easily with our website development service
- Includes website design and Google Business Profile
- Track your website’s performance and make data-driven decisions with Google Analytics and Search Console
- Google Business and Search Engine Optimization to attract customers near you
- Website copy that is engaging, informative, and designed to convert visitors into customers
SEO and Content Management
Update your content to drive more clicks and convert more customers.
- Target the keywords your audience is searching
- Use your content to drive your audience into lead and sales funnels for more conversions
- Build your reputation on useful, relevant info your audience wants
- Improve your website’s search engine ranking and drive more traffic
- Implement a custom SEO strategy that’s tailored to your business
- Stay up-to-date, with fresh, engaging content that’s designed to attract and retain visitors
Marketing Strategy Consulting
Market your business the right way. Understand your customer and find out what they respond to so you can know exactly what your message is, who needs to see it, and how to get it to them at the right time.
- Understand your business goals and develop a custom strategy that’s designed to achieve them
- Hone your messaging for consistent messaging across all channels
- Ideal customer profiles break down your target audience into targetable demographics
- Identify the key messages and value propositions that will resonate with your target audience
Step-by-Step Marketing Plans
- Develop a comprehensive marketing plan that’s tailored to your business
- Understand your customer journey from discovery to purchase
- Annual budget shows where you’re spending on your marketing across the year, quarter and month
- Complete Content Calendar shows you exactly what content is being published, across what channels, and when
- Identify and utilize the most effective marketing channels for your business
Let’s Book a Discovery Call
Resources and Articles
How to Set SMART Goals for Your Marketing Plan
The key to a successful marketing strategy lies in setting SMART goals. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-based. This useful framework for structuring your marketing goals can significantly enhance your chances of success. We’ll...
Topic Clusters and Pillar Content: A Custom Content Guide
Topic clusters are a content strategy and SEO (Search Engine Optimization) approach used to organize and structure website content around specific topics in a way that improves search engine visibility and user engagement. The concept of topic clusters has gained...
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