Complete Marketing Strategies, Website Creation, SEO and Content Management Services for Small Businesses

Bringing Big Corporate Strategy to Your Small Business

Over my career I’ve worked with all sizes of company, with all kinds of marketing teams. My decade of experience ranges from managing content for small publications to running strategy for big-time agencies out of Toronto, and even email strategy for Canada’s largest online car dealership. But bigger doesn’t always mean better, especially when you’re trying to run focused campaigns and and consistent branding. That’s where Custom Content comes from. My goal is to take the marketing strategies and lessons I’ve learned from working in some of Canada’s biggest corporations and scale them down for the small businesses and startups that truly drive our economy.

SEO and Content Management Services

Spruce up your existing content with the latest SEO strategies and tactics to get found by more customers.

Marketing Plans and Content Strategies

Step-by-step marketing plans and content calendars designed to give your team an easy-to-follow roadmap to success.

Website Starter Packages

Get your business online and ready to impress your customers with a brand new website, designed to entice your customers.  

Consulting Services

Keep a professional in your pocket to provide insight and guidance when you need it.

Services

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Small Business Website Packages

Focus on your business while we get you online.

  • Get your business online quickly and easily with our website development service
  • Includes website design and Google Business Profile
  • Track your website’s performance and make data-driven decisions with Google Analytics and Search Console
  • Google Business and Search Engine Optimization to attract customers near you
  • Website copy that is engaging, informative, and designed to convert visitors into customers

SEO and Content Management

Update your content to drive more clicks and convert more customers.

  • Target the keywords your audience is searching
  • Use your content to drive your audience into lead and sales funnels for more conversions
  • Build your reputation on useful, relevant info your audience wants
  • Improve your website’s search engine ranking and drive more traffic
  • Implement a custom SEO strategy that’s tailored to your business
  • Stay up-to-date, with fresh, engaging content that’s designed to attract and retain visitors

Marketing Strategy Consulting

Market your business the right way. Understand your customer and find out what they respond to so you can know exactly what your message is, who needs to see it, and how to get it to them at the right time.

  • Understand your business goals and develop a custom strategy that’s designed to achieve them
  • Hone your messaging for consistent messaging across all channels
  • Ideal customer profiles break down your target audience into targetable demographics
  • Identify the key messages and value propositions that will resonate with your target audience

Step-by-Step Marketing Plans

Marketing departments are complex systems of people, and knowing exactly how that system functions will unlock efficiency and effectiveness.

  • Develop a comprehensive marketing plan that’s tailored to your business
  • Understand your customer journey from discovery to purchase
  • Annual budget shows where you’re spending on your marketing across the year, quarter and month
  • Complete Content Calendar shows you exactly what content is being published, across what channels, and when
  • Identify and utilize the most effective marketing channels for your business
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Resources and Articles

The Complete Guide to Competitor Research for SEO

The Complete Guide to Competitor Research for SEO

How to do Comprehensive Competitive Research for SEO Competitor research for SEO is crucial as it helps you uncover opportunities, benchmark your performance, and refine your strategy. Competitive research is a key component of any comprehensive marketing plan. By...

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How to Set SMART Goals for Your Marketing Plan

How to Set SMART Goals for Your Marketing Plan

The key to a successful marketing strategy lies in setting SMART goals. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-based. This useful framework for structuring your marketing goals can significantly enhance your chances of success. We’ll...

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Topic Clusters and Pillar Content: A Custom Content Guide

Topic Clusters and Pillar Content: A Custom Content Guide

Topic clusters are a content strategy and SEO (Search Engine Optimization) approach used to organize and structure website content around specific topics in a way that improves search engine visibility and user engagement. The concept of topic clusters has gained...

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  • 83 Pickett Cres
  • Barrie, ON
  • L4N 8C1
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